Powerful In-Store Marketing Doesn’t Have to Be Difficult

One of the biggest hurdles for retailers is developing and maintaining a strong in-store marketing campaign. Taking the time to develop a smart in-store marketing strategy can be costly, especially if you have no prior experience. The time and resources needed to execute it can take away from other important aspects of your business (ex. staff). Instead of dealing with the worry of difficult in-store marketing, let a retail merchandising company help your harness its power easily and effectively.

How can a retail merchandising company help you overcome this challenge? In a number of ways. The role of a retail merchandising company is to help you get a plan in place, no matter what that is, and execute it.

Planogram set-up and signage: if planograms or signage is a part of your in-store marketing, a retail merchandising company can bring in the people to set it up, according to your exact specifications, ensuring that product is correctly labeled and displaced properly. Coupons are included here – in order for them to be profitable they need to be located in the correct space. Signage location should also be considered strategically, and making use of the experience of a retail merchandising company can help alleviate some of the pressure.

Experiential marketing and promotional events: although in-store signage and displays are a major part of any campaign, experiential marketing and promotional events should be as well. Whether you are highlighting a new product or promoting an old one, an experiential marketing campaign is an effective way to achieve this. But it can’t just be thrown together. A retail merchandising company that specializes in experiential marketing can work with you to develop a smart and engaging event that hits all of your targets, as well as provide you with the individuals with the skills and talents to make the event a success.

Remember that any successful in-store marketing campaign can’t remain static. Keeping things up-to-date is all part of the process, and if you fail to keep things current the plan will lose its luster. Make sure that you are constantly updating your strategy to make use of the power of in-store marketing. Again, rely on a retail merchandising company to accomplish this for you.

A professional retail merchandising company that can offer you a hands-free solution to your in-store merchandising woes is the best way to ensure a high level of engagement and customer experience. Don’t stress about it – let someone else take over and make sure that everything is done the way that it should be.

For more information about in-store marketing and the benefits of employing the services of a retail merchandising company, please contact Storesupport today by calling 1-877-421-5081. 

Bridging the Marketing Gap: Retail Merchandising in an Ever-Changing Marketplace

Last week we talked about how important it is with the rise of mobile e-commerce to ramp up your retail merchandising campaigns to deal with the competition this creates. The rise of mobile e-commerce is just one example of how vital it is to leverage different types of merchandising to attract different customers.  

Here are just a few examples of this cross-sectional marketing and how a retail merchandising company can help you maintain it.

How you merchandise:

Print: displays, planograms, etc. These are one of the most important parts of any merchandising plan. When a consumer enters a store, the displays and planograms often play the largest role in attracting their attention. Whether you rely on stand-up display shelves, floor decals or shelving signs as a segment of your retail merchandising plan, these need to be carried out and maintained appropriately. A retail merchandising company can not only set them up according to your designs, they will also return to make sure that they are being used properly.

Coupons and promotions: Many consumers are attracted to coupons and promotions – so making use of them is key. This is especially crucial when releasing a new product. You need to leverage this type of retail merchandising in order to attract this crowd. Again, a retail merchandising company can help by providing people support to distribute coupons or ensure that coupon dispensers are installed correctly.

Interactive: experiential marketing. Another effective retail marketing strategy is through taste tests or product trials. Research shows that those consumers who are given the chance to sample a product are more inclined to purchase. By leveraging and implementing an experiential marketing campaign you can harness the power inherent in this consumer group.

Who you merchandise to:

Generational gaps and catering too much to one generational group while largely ignoring the other can wreak havoc in the retail industry. For example, if you rely solely on mobile marketing you are ignoring the entire generation that this does not tailor to. Conversely, if you are just using print marketing, those consumers who see mobile or computerized displays as the way of the future may be lost.

When you set out to design your retail merchandising plan, make sure that all bases are covered. Don’t discount one group for another. Employ a retail merchandising company to guarantee that all targets are marketed to.

For more information about how to ensure that your retail merchandising strategy encompasses a variety of different marketing schemes please contact Storesupport by calling 1-877-421-5081.

Experiential Marketing to the Summer BBQ Lover

Barbeque season is in full swing and what better way to get people excited about your product than with an experiential marketing event which targets the summer bbq lover.  Whether you sell hamburgers or buns, paper plates or all the fixings, showing off your products and letting people test products that perhaps they have yet to try represents a great opportunity to boost profits.

Sure television commercials or social media can get consumers thinking about a brand, but that one-on-one is still very important. Building a relationship with your consumer is never a bad thing, and if you bring emotions into the mix, the decision to purchase is influenced even more.

New to the experiential marketing field? That’s ok – now is a better time than ever to get yourself acquainted. Experiential marketing is really just the act of connecting people with products in a live interaction. Whether it is through a product demonstration or a taste test, giving consumers an experience is one of the best ways to build brand awareness and increase customer retention.

The stats speak for themselves. A study done by the Event Marketing Institute found that almost 60% of customers reported that an experiential marketing campaign has led them to purchase the product demonstrated and over 80% said that these events have led to them becoming a regular customer! If you are looking to both retain current customers and attract new ones, experiential marketing is a great way to do it.

Whether you conduct experiential marketing campaigns on a regular basis or have never taken advantage of the opportunities these types of events represent, there are a few key things to keep in mind.

When it comes to an effective experiential marketing campaign, expertise is key. When planning an event, it is critical to make sure that those working the event have a solid knowledge base in order to be able to answer questions correctly and provide the information that customers need. An experienced CPG merchandising company will be able to provide the training and ensure that employees are experts.

Personality is key too. When you hold an event, you need to make sure that those working it are approachable and confident. Having individuals with previous experience working these types of events makes all the difference. Again, those staff members provided by a CPG merchandising company will be qualified and experienced.

So how do you take advantage of bbq season and conduct an effective marketing campaign that gets attention and boost profits? Harness the power of experience and let a CPG merchandising company plan and execute an experiential event!

To get started on your experientialmarketing campaign, please contact Storesupport by calling 1-877-421-5081 or visit www.storesupport.ca.