Powerful In-Store Marketing Doesn’t Have to Be Difficult

One of the biggest hurdles for retailers is developing and maintaining a strong in-store marketing campaign. Taking the time to develop a smart in-store marketing strategy can be costly, especially if you have no prior experience. The time and resources needed to execute it can take away from other important aspects of your business (ex. staff). Instead of dealing with the worry of difficult in-store marketing, let a retail merchandising company help your harness its power easily and effectively.

How can a retail merchandising company help you overcome this challenge? In a number of ways. The role of a retail merchandising company is to help you get a plan in place, no matter what that is, and execute it.

Planogram set-up and signage: if planograms or signage is a part of your in-store marketing, a retail merchandising company can bring in the people to set it up, according to your exact specifications, ensuring that product is correctly labeled and displaced properly. Coupons are included here – in order for them to be profitable they need to be located in the correct space. Signage location should also be considered strategically, and making use of the experience of a retail merchandising company can help alleviate some of the pressure.

Experiential marketing and promotional events: although in-store signage and displays are a major part of any campaign, experiential marketing and promotional events should be as well. Whether you are highlighting a new product or promoting an old one, an experiential marketing campaign is an effective way to achieve this. But it can’t just be thrown together. A retail merchandising company that specializes in experiential marketing can work with you to develop a smart and engaging event that hits all of your targets, as well as provide you with the individuals with the skills and talents to make the event a success.

Remember that any successful in-store marketing campaign can’t remain static. Keeping things up-to-date is all part of the process, and if you fail to keep things current the plan will lose its luster. Make sure that you are constantly updating your strategy to make use of the power of in-store marketing. Again, rely on a retail merchandising company to accomplish this for you.

A professional retail merchandising company that can offer you a hands-free solution to your in-store merchandising woes is the best way to ensure a high level of engagement and customer experience. Don’t stress about it – let someone else take over and make sure that everything is done the way that it should be.

For more information about in-store marketing and the benefits of employing the services of a retail merchandising company, please contact Storesupport today by calling 1-877-421-5081. 

Case Study Supports How Experiential Marketing Can be a Game Changer

Experiential marketing is proving to be the most effective form of in-store marketing in the consumer packaged goods industry. The reason that experiential marketing is proving to be a game changer is because it allows consumers to get to know your brand through first-hand experience. 

The most successful experiential marketing campaigns involve a sampling of your product through live demonstration, packaged sampling and through discounts/coupons incenting customers to purchase and try your product at a reduced price. 

A recent case study conducted by Activia provides good evidence to support why brands have big benefits to gain by engaging in experiential marketing.

In the case study, Activia underwent a sampling campaign promoting their Danone Shake Up Breakfast product. Their sampling campaign took place at key retailers over a three week period. The experiential marketing campaign leveraged highly visual communication tools to interrupt shoppers and entice them to try the product.

Through the experiential marketing campaign over 123,000 samples were distributed. This resulted in more than 180,000 people being exposed to the Activia brand and Danone Shake Up Breakfast product. The experiential marketing campaign resulted in increased uplifts of approx. 300% - 2000% per/day. What was even more interesting was that 57% of visitors said that they had never considered trying the product before trying the sample. What is compelling is that 60% of customers who tried the sample left the store not only loving the product but also indicating that they were extremely likely to purchase the product in the future.

One of the key reasons that this experiential marketing campaign was so successful was because Activia used an experiential marketing company to facilitate it. Experiential marketing is a science and should always be facilitated through companies who are experienced in experiential marketing.

There are several ingredients to a successful experiential marketing recipe, these include:

·         A strong plan – what do you want to achieve through your experiential marketing campaign?

·         Metrics to track outcomes – how will you track the results?

·         Creative communications – how will you entice shoppers to stop what they are doing and participate in your experiential marketing campaign?

·         An enticing offer – how will you deliver the experience to your customer (samples, product demonstrations, coupons, etc.)?

·         Who will deliver your message – Having the right representatives is key and having enough skilled representation to execute an effective experiential marketing campaign that has good retail coverage will be very important.

It is very important that your campaign includes representatives at the retail level who are skilled in experiential marketing. A customer who stops and engages you is not only having an experience with your product but also with your company. Representatives that represent you at the store level must be outgoing, friendly, professional, engaging and very knowledgeable about your products.

Experiential marketing truly is proving to be a game changer and a worthy investment for those who want to compete more aggressively in-store. By having a good recipe for your experiential marketing campaign and a good experiential marketing company to support it, it is bound to be a success.

For more information about experiential marketing or for more information about our experiential marketing solutions please contact Storesupport at 1(877) 421-5081 or visit www.storesupport.ca.