In the retail industry, no matter the sector, understanding
customer behaviour is a constant challenge that both retailers and brands
struggle with on a regular basis. Knowing how to target, when to target,
catering to the right person at the right time - these are all points of
differential that can make or break a sale.
Over the last few years, consumer spending and consumer
behaviour have changed dramatically.
Check out this great infographic from Chicago based firm
IRI, The New Shopping Journey.
Here are some highlights on how and where money is spent:
- 75% of shoppers rely heavily on their mobile
devices when shopping, both beforehand and during the shopping journey.
- 60% of shoppers are looking for private label
brands.
- Shoppers are visiting fewer stores, choosing to
shop at the ones they believe offer the most value.
At Storesupport, we can help you best determine the course
of action that means maximum efficiency, cashing in on consumer behaviour
trends. Call us today at 1-877-421-5081.
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