Earlier this year we spoke at length about Target Canada’s
choice to pull the plug on its Canadian operations, and the many impacts this
had for the brand. But Target isn’t the only company to be making changes
within their organizational structure - a whole host of parent companies have
made the decision to downsize in recent months.
At the beginning of the year, several companies, including
Sears, Mexx Canada, and Sony, announced plans to downsize. The latest in the
long line of companies include the parent company for retailers Ricki’s,
Bootlegger and Cleo. Back in March, Canadian Business had this to say: Ontario-based Comark Inc, “The
company behind Ricki’s, Bootlegger and Cleo plans to close stores and cut jobs
as part of a restructuring after obtaining court protection from creditors.”
You can check out the full article about this downsizing
move here:
Does that mean the trend is just about downsizing? No. While
some stores are making moves to decrease their footprint, others are increasing
their square footage to meet rising demands. This includes those stores, such
as Amazon, that are making the move to physical locations, having previously
only sold online.
When it comes to rightsizing - whether you are downsizing or
upsizing - there are few to things to keep in mind to mitigate any unforeseen
consequences. The right people support,
a strategy for in-store set-up and planogram compliance can all make a big
difference with regard to customer satisfaction and therefore brand loyalty and
brand perspective.
Downsizing? Upsizing? When it comes to rightsizing,
Storesupport can help. We can offer the tools that give you the ability to
properly manage the process. Call us today at 1-877-421-5081.
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