Over the last few years, the impact e-commerce has had on
the retail world has been a constant topic of discussion. The competition
caused by the growth of online shopping has led to the development of a number
of different strategies for bricks and mortar only locations, as well as those
offering both the online and bricks and mortar experience.
Check out this great article from the Globe and Mail, “Retail reboot: How e-commerce is forcing an
industry transformation”: http://www.theglobeandmail.com/report-on-business/retail-reboot-how-e-commerce-is-forcing-an-industry-transformation/article21602870/?page=all.
So what are these impacts? The
article starts by discussing a recent big box store’s decision to change up the
footprint of a new store - making it far smaller but with a bigger storeroom to
accommodate online orders. This represents a strategic shift in dealing with
e-commerce impacts.
However, is it just an online vs.
bricks and mortar game? No. Just last year several big name previously
online-only retailers turned the tables by setting up physical locations.
Others are encouraging those who shop online to pick up in store. These changes
speak to the importance still held by the customer experience and the desire
for options on behalf of the customer.
So what do these impacts mean?
Overall the changes reflect the need to meet constantly evolving consumer
demands - now a harder task than ever. The challenges of keeping up
appearances, keeping customers happy, and keeping customers loyal, have become
much harder than they used to be.
Concerned about how to implement
these changes or others without impacting your customer experience? The online
and bricks and mortar game is complex and requires a certain finesse, but there
are ways to combat those challenges and come out on top.
Storesupport has a suite of services
to meet your needs, from people support to merchandising - call us today to
find out more: 1 877 421 5081.
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