The
Globe and Mail released a very interesting article
recently regarding the minimum advertised pricing debate, and we thought we’d
give it a share. The article, titled “Canadian grocery suppliers strike back
against heavy discounting,” takes a look at the often controversial issue of
brands setting minimum prices for their products in the face of retailers’
decisions to use certain products as loss leaders, or to increase sales in
various areas.
We all know how competitive the retail CPG
market is, and how difficult it can be to remain at the top. How you maintain a
high level of sales depends on a number of important factors, not least of
which is the price point at which your product is sold.
We want to know what you think. This is a
hotly debated issue – one that is highly relevant for all of us within the CPG
market. What are your strategies for dealing with this issue? Visit our social
media to weigh in and give us your thoughts!
Storesupport has years of experience
helping both brands and retailers realize their full potential at the shelf.
Contact us today for more: 1-877-421-5081.
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