There has been a lot said lately about the
impact of online shopping on the retail world. With sales increasing each year,
especially with events such as Cyber Monday and the draw of shopping in your
sweats, many retailers are making changes to deal with the onslaught of
consumers stopping by the website rather than the physical location. But what
about the CPG industry - is it facing the same transformation as other retail
sectors?
A recent release from Canadian Grocer addressed this issue in their post “Online: a big
opportunity for CPGs?” According to the article, CPG industry executives are not so quick to jump on the
online bandwagon because many of them believe that “consumers aren’t really
interested in buying milk, toothpaste and other consumables on the web.”
Is
this assumption correct? According to a Deloitte survey of consumers and CPG
executives it isn’t. Instead of finding that consumers are not that interested
in heading online to buy daily essentials, the survey found that consumers
expect online sales to grow quite quickly over the next 3 years – far faster
than industry executives think to be the case. When it comes to CPG, clearly
consumers can be expected to follow the same trend as with other retail
sectors.
So,
with this in mind, do company heads think they are ready? The articles states
that although “ninety-two per cent agreed that e-commerce is a strategic sales
channel… only 3% of executives think their company has a clear understanding of
e-commerce.”
Knowing
that e-commerce within the CPG industry is bound to experience a spike in
online sales over the next few years, there should be a focus on getting online
channels up and running. Are you ready?
For more on the
impact of online sales on the CPG industry and how you can prepare your company
please contact Storesupport today by calling 1-877-421-5081, or visit us
online at www.storesupport.ca.
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