Relying on retailers to keep you informed
about how your brand is doing at retail, or waiting until your sales profits
come in, can be very problematic. A good way to avoid this is by relying on
Canadian mystery shopping providers, as Canadian mystery shopping providers
tell brands what is really happening at retail.
How can you determine how well your brand
is doing, and how it is perceived by your targeted demographic? Canadian
mystery shopping providers can find out. By placing mystery shoppers in the retailers
where your brand is being sold, you are able to determine how well that
retailer’s staff knows your brand, and what they are telling your customers
about it. Are they giving the correct information to the consumer? Is your
product being re-stocked in appropriate intervals? Is your product kept in the
most efficient location? A Canadian mystery shopper will answer these
questions.
In the retail food industry, the retailer’s
primary concern is not always your brand, and very often no incentives exist to
push them to see that your brand is being marketed effectively. Canadian
mystery shopping providers will solve this problem by identifying any problems
in-store, and giving you the intelligence required to address them.
Canadian mystery shopping provides
invaluable retail intelligence that helps you stay on top of the competition.
Those companies that do not utilize the services of Canadian mystery shopping
providers often have no idea how their product is being marketed to consumers,
meaning they then have very little ability to influence how their products
should be marketed. By taking advantage of services offered through Canadian
mystery shopping providers, you can ensure that your brand is receiving the
attention it needs in order for your business to profit.
Keeping customers happy is the key to
consumer loyalty and retaining customers. Canadian mystery shopping providers
allow you to determine the level of customer service being delivered by the
retailers who sell your brands. Canadian mystery shoppers can reveal whether or
not employees are following procedures, and can also help you to identify and
measure how effective staff training programs are.
Canadian mystery shopping providers can
also give you valuable information about how consumers feel about your product.
Canadian mystery shoppers can find out why your current customers choose your
product over your competitors’. They can also determine how potential customers
feel about your product allowing you to cater to meet their wants as well. How
well does the packaging advertise what customers are looking for? Is it
attractive and eye catching? Canadian mystery shoppers can find out.
Thanks to Canadian mystery shopping
providers, your ability to know the customer’s perspective can greatly impact
your ability to increase sales and build your customer base.
Finding out about what is really happening
at retail is a crucial component in keeping customers happy and loyal, as well
as increasing your overall profits. Mystery shopping providers are an important
part of this process.
For more information about Canadian mystery
shopping providers and how they can tell you what is really happening at
retail, or to find out about the retail merchandising services offered by
Storesupport, please call 1 (877)
421-5081 or visit www.storesupport.ca.
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