We came across a really interesting article
the other day and thought we’d share it with you. Canadian Grocer’s “Just Driving Through: ANew Way to Sell Groceries?” looks at the rise of the ‘click and collect’
drive-through supermarket – a location where online shoppers can make their
purchases and then just drive to a kiosk and pick them all up.
It is common knowledge that online shopping
has not impacted the CPG industry the same way it has other retailers – it
seems that shoppers just are not as keen to make those food purchase online the
same way they would books or clothing. However, as the article suggests, the
drive-through shopping experience may be on the up and up as a result of the
growth of online shopping. It has really remained an emerging trend only in
Europe and the US, but the article mentions that it may be in Canada sooner
rather than later.
So is the drive-through grocery the way of
the future, something we need to worry about in the short term? Probably only
to a certain extent, but it does highlight the need to expand and rethink our
retail strategies in order to ensure the latest retail trends are given the
serious consideration each one merits. That being said, things like excellent
customer service, effective visual merchandising, and strategic retail
marketing need to remain key elements of your plan for success.
For more about retail trends in the CPG
industry, please contact Storesupport today by calling 1-877-421-5081.